BEER BUDDIES
CONSUL
@DM9/DDB
OVERVIEW
in Brazil, older dogs are 5x times less likely to be adopted than puppies. so, we decided to teach them a new trick to help them out - and sell some beer fridges in the process.
YEAR
2025
ROLE
DESIGN
ART DIRECTION
TEAM
Gabo Moraes, Matheus Loretti, Leonardo Rodriguez, Débora Caprioli, Pedro Rosadas e PaPoCo
About the project
Consul partnered with pet trainer Alexandre Rossi (Dr. Pet) and nonprofit shelters to train senior shelter dogs to fetch beers on command from the Consul Beer Fridge. To drive adoption, a 30% discount on the fridge was offered to anyone adopting an older dog through partner shelters.
Smooth Scroll
This will hide itself!
This will hide itself!
BEER BUDDIES
CONSUL
@DM9/DDB
OVERVIEW
in Brazil, older dogs are 5x times less likely to be adopted than puppies. so, we decided to teach them a new trick to help them out - and sell some beer fridges in the process.
YEAR
2025
ROLE
DESIGN
ART DIRECTION
TEAM
Gabo Moraes, Matheus Loretti, Leonardo Rodriguez, Débora Caprioli, Pedro Rosadas e PaPoCo
About the project
Consul partnered with pet trainer Alexandre Rossi (Dr. Pet) and nonprofit shelters to train senior shelter dogs to fetch beers on command from the Consul Beer Fridge. To drive adoption, a 30% discount on the fridge was offered to anyone adopting an older dog through partner shelters.
Smooth Scroll
This will hide itself!
This will hide itself!
BEER BUDDIES
CONSUL
@DM9/DDB
OVERVIEW
in Brazil, older dogs are 5x times less likely to be adopted than puppies. so, we decided to teach them a new trick to help them out - and sell some beer fridges in the process.
YEAR
2025
ROLE
DESIGN
ART DIRECTION
TEAM
Gabo Moraes, Matheus Loretti, Leonardo Rodriguez, Débora Caprioli, Pedro Rosadas e PaPoCo
About the project
Consul partnered with pet trainer Alexandre Rossi (Dr. Pet) and nonprofit shelters to train senior shelter dogs to fetch beers on command from the Consul Beer Fridge. To drive adoption, a 30% discount on the fridge was offered to anyone adopting an older dog through partner shelters.
Smooth Scroll
This will hide itself!
This will hide itself!