NETFLIX
EUPHORIA
OVERVIEW
pssica is a brazillian TV show directed by the legendary Fernando Meirelles and his son, Quico. the show is set in Pará, northern brazil, and shows the dark reality of human trafficking and crime that happens along the rivers and deep into the jungle.
2024
CREATIVE CONCEPT
ART DIRECTION
Gabo Moraes, Pedro Arvati, Pedro Ramos, Ket Sales, Ricardo Alonso, Marcelo Rizério and YUCA
in northern Brazil, it's common for boats to have female names, often displayed with beautiful typography and bright colors. unfortunately, many of these boats also are used to transport women trapped in human trafficking and prostitution along the rivers in Pará. we tapped into this sad coincidence to promote the show and also spark some conversation online.
NETFLIX
EUPHORIA
OVERVIEW
pssica is a brazillian TV show directed by the legendary Fernando Meirelles and his son, Quico. the show is set in Pará, northern brazil, and shows the dark reality of human trafficking and crime that happens along the rivers and deep into the jungle.
2024
CREATIVE CONCEPT
ART DIRECTION
Gabo Moraes, Pedro Arvati, Pedro Ramos, Ket Sales, Ricardo Alonso, Marcelo Rizério and YUCA
in northern Brazil, it's common for boats to have female names, often displayed with beautiful typography and bright colors. unfortunately, many of these boats also are used to transport women trapped in human trafficking and prostitution along the rivers in Pará. we tapped into this sad coincidence to promote the show and also spark some conversation online.
NETFLIX
EUPHORIA
OVERVIEW
pssica is a brazillian TV show directed by the legendary Fernando Meirelles and his son, Quico. the show is set in Pará, northern brazil, and shows the dark reality of human trafficking and crime that happens along the rivers and deep into the jungle.
2024
CREATIVE CONCEPT
ART DIRECTION
Gabo Moraes, Pedro Arvati, Pedro Ramos, Ket Sales, Ricardo Alonso, Marcelo Rizério and YUCA
in northern Brazil, it's common for boats to have female names, often displayed with beautiful typography and bright colors. unfortunately, many of these boats also are used to transport women trapped in human trafficking and prostitution along the rivers in Pará. we tapped into this sad coincidence to promote the show and also spark some conversation online.