MÉQUIVERSE
MCDONALD'S
@GALERIA.AG
OVERVIEW
recent NASA studies confirm: the CBO comeback is one of the hottest topics in the multiverse right now. that's why, when we released its successor, people came from all realities for a piece of it.
YEAR
2023
ROLE
CREATIVE CONCEPT
DESIGN
ART DIRECTION
TEAM
Gabo Moraes, Luan Alves, Guzera, Rodrigo Porto, Paladino+Santa Transmedia and Thobias Daneluz
About the project
the CBO is one of Brazil's favourite McDonald's sandwiches, even sparking a giant online campaign for its return once it went away. we had the opportunity to bring it back with some changes to the original recipe, so we called it an alternate universe's CBO and made a campaign telling the story of how it got here, starting with a TV ad and eventually following up with a full-on comic book run.
Smooth Scroll
This will hide itself!
This will hide itself!
MÉQUIVERSE
MCDONALD'S
@GALERIA.AG
OVERVIEW
recent NASA studies confirm: the CBO comeback is one of the hottest topics in the multiverse right now. that's why, when we released its successor, people came from all realities for a piece of it.
YEAR
2023
ROLE
CREATIVE CONCEPT
DESIGN
ART DIRECTION
TEAM
Gabo Moraes, Luan Alves, Guzera, Rodrigo Porto, Paladino+Santa Transmedia and Thobias Daneluz
About the project
the CBO is one of Brazil's favourite McDonald's sandwiches, even sparking a giant online campaign for its return once it went away. we had the opportunity to bring it back with some changes to the original recipe, so we called it an alternate universe's CBO and made a campaign telling the story of how it got here, starting with a TV ad and eventually following up with a full-on comic book run.
Smooth Scroll
This will hide itself!
This will hide itself!
MÉQUIVERSE
MCDONALD'S
@GALERIA.AG
OVERVIEW
recent NASA studies confirm: the CBO comeback is one of the hottest topics in the multiverse right now. that's why, when we released its successor, people came from all realities for a piece of it.
YEAR
2023
ROLE
CREATIVE CONCEPT
DESIGN
ART DIRECTION
TEAM
Gabo Moraes, Luan Alves, Guzera, Rodrigo Porto, Paladino+Santa Transmedia and Thobias Daneluz
About the project
the CBO is one of Brazil's favourite McDonald's sandwiches, even sparking a giant online campaign for its return once it went away. we had the opportunity to bring it back with some changes to the original recipe, so we called it an alternate universe's CBO and made a campaign telling the story of how it got here, starting with a TV ad and eventually following up with a full-on comic book run.
Smooth Scroll
This will hide itself!
This will hide itself!