MCDONALD'S
@GALERIA.AG
OVERVIEW
it's not always that getting one of those mind-bending briefs turns into a good thing, but this time it did. we got some of the greatest thinkers in history to try and figure out what is going on in this sandwich: spicy? sweet? crispy? in the end, it makes perfect sense.
2023
CREATIVE CONCEPT
DESIGN
ART DIRECTION
Gabo Moraes, Luan Alves, Carlos Galazzi, Guzera Alves, Rodrigo Porto, Paladino+CZAR and Punch Audio
the McCrispy Chicken Elite was kind of a confusing sandwich. it was sweet, kinda spicy and crunchy. and we couldn't 100% say it was any of those. so, we created this story where scientists, philosophers and artists would try to figure it out.
the veredict? it's delicious.
MCDONALD'S
@GALERIA.AG
OVERVIEW
it's not always that getting one of those mind-bending briefs turns into a good thing, but this time it did. we got some of the greatest thinkers in history to try and figure out what is going on in this sandwich: spicy? sweet? crispy? in the end, it makes perfect sense.
2023
CREATIVE CONCEPT
DESIGN
ART DIRECTION
Gabo Moraes, Luan Alves, Carlos Galazzi, Guzera Alves, Rodrigo Porto, Paladino+CZAR and Punch Audio
the McCrispy Chicken Elite was kind of a confusing sandwich. it was sweet, kinda spicy and crunchy. and we couldn't 100% say it was any of those. so, we created this story where scientists, philosophers and artists would try to figure it out.
the veredict? it's delicious.
MCDONALD'S
@GALERIA.AG
OVERVIEW
it's not always that getting one of those mind-bending briefs turns into a good thing, but this time it did. we got some of the greatest thinkers in history to try and figure out what is going on in this sandwich: spicy? sweet? crispy? in the end, it makes perfect sense.
2023
CREATIVE CONCEPT
DESIGN
ART DIRECTION
Gabo Moraes, Luan Alves, Carlos Galazzi, Guzera Alves, Rodrigo Porto, Paladino+CZAR and Punch Audio
the McCrispy Chicken Elite was kind of a confusing sandwich. it was sweet, kinda spicy and crunchy. and we couldn't 100% say it was any of those. so, we created this story where scientists, philosophers and artists would try to figure it out.
the veredict? it's delicious.